Media Buyer (Middle / Middle+)

Influence Pro Services develops a portfolio of B2C subscription products for the US and Tier-1 markets. The role involves finding and scaling working ad connections, running validation tests, and managing ad channels (Meta, Google, TikTok) for web2app funnels.

• Launch validation tests on new products with the marketer: small cohort, driven to real payment, not to click or lead
• After economic confirmation, independently scale the channel: campaign structure, budgets, bids, payback control
• Find working ad connections (offer + creative + funnel + audience), systematically test them and document what worked and what didn't
• Channels: Meta Ads, Google Ads (Search, PMax, Demand Gen), TikTok Ads for web2app and web funnels. In-app phase adds Google App Campaigns, Apple Ads, mobile DSP
• Work with quiz funnels: landing → quiz → email gate → aha screen → paywall. Identify drop-off points and close them together with UX and marketer
• Keep tracking in working order: Keitaro, UTM discipline, postbacks, Conversions API / server-side, events in GA4, Amplitude and Clarity, Stripe and RevenueCat webhooks. Notice when numbers diverge and escalate to Head of Growth Marketing with specifics
• Work with spy tools (Meta Ad Library, AdHeart, Foreplay, BigSpy or yours) – not for copying, but for hypotheses and understanding what's already burned out in the niche
• Independently set tasks for designers: brief, references, iterations, acceptance. Without a marketer as intermediary for every creative
• Keep economic thresholds for each product (CPL, CAC to paid, payback) as a stop valve and bring decisions 'scale / hold / stop' with numbers
• Complete compliance before launch, not after: Meta Special Ad Categories (Housing/Employment), sensitive targeting restrictions, ARL/FTC creative-to-paywall compliance, rights to visual assets

• 1-3 years in media buying on B2C products, at least one year on Tier-1 (US/UK/EU)
• Hands-on Meta Ads, Google Ads, and TikTok Ads at the level of independent launch and scaling
• Experience working in a team with web2app funnel: traffic to web landing, payment on web, user goes to app thereafter
• Experience with subscription model: understanding the difference between lead, trial-start, real payment, and refund
• Unit economics of subscriptions: CPL, CAC, trial→paid, refund/chargeback rate, ARPU, payback, LTV/CAC
• Experience with web funnels and quizzes (landing → quiz → paywall), not just in-app traffic
• Keitaro at the level of independent setup of flows and postbacks
• Analytics: GA4 and Amplitude; reading session recordings in Clarity for funnel diagnostics
• Spy tools in daily work
• Ability to independently manage a designer: write a brief that doesn't need clarification
• Budget ownership: escalates problems, stops waste, doesn't wait to be noticed
• English Intermediate+ – interfaces, policy documents, US market, creative texts
• Experience with high-risk / performance verticals: Gambling, Dating, Adult and related niches
• Ability to create creatives: static in Figma/Canva, editing in CapCut/Premiere/AE, AI pipeline (generation → editing → voiceover)
• Hands-on experience with mobile attribution setup: AppsFlyer, deep linking, stitching web payment with install
• Pure in-app traffic experience: Google App Campaigns, Apple Ads, SKAdNetwork conversion values, mobile DSP (AppLovin, Moloco, Unity)
• Experience in verticals with restricted targeting – housing, employment, finance, religious or sensitive niches
• Experience with Stripe funnels (not just store billing)
• Work with multi-geo: US, UK, UAE, SG, DE, ID, PK – different CPMs, currencies, languages

• Products where the full path from first dollar to payback is visible – not an agency model
• Real impact on product economics: your numbers go into the Go/Pivot/Stop decision, not into a report
• Technical part of the funnel is handled by Head of Growth Marketing and development – you don't need to build attribution yourself
• Budgets for validation and budget growth based on results, not tenure
• In-house team: PM, UX, design, motion, development – no need to find freelancers
• Freedom to choose AI stack and tools
• Fully remote, full-time, 3 months probation, 24 paid vacation days after probation, 10 paid sick days