SEO Specialist (E-commerce)

We're a small team launching an e-commerce project targeting the European market. We need an SEO specialist to take full ownership of the SEO channel, including technical SEO, structured data, and multilingual SEO.

• Design the SEO architecture for the catalog: URL structure, category tree, internal linking, breadcrumbs
• Manage indexation at scale: crawl budget efficiency, preventing index bloat from filters and sorting
• Resolve duplicate content issues at scale (thousands of products differing by a single parameter)
• Set up automated generation of titles, meta descriptions, and category texts from product data (programmatic templates, not manual copywriting)
• Implement structured data (Product, Offer, BreadcrumbList, FAQPage) aligned with the product feed
• Optimize Core Web Vitals — set requirements for developers and review implementation
• Set up multilingual SEO: URL structure for target markets, hreflang, localized keyword research
• Collect keywords (long-tail, SKU searches), prioritize categories by volume and difficulty
• Monitor performance in Google Search Console, deliver regular reporting
• Write technical specifications for developers and QA their implementation
• Provide SEO support for client projects when needed (audits, recommendations)

• 1.5+ years of SEO experience
• Technical SEO as a core competence: indexation, canonicals, pagination, faceted navigation, log analysis
• Hands-on experience implementing structured data
• Proven track record resolving duplicate content issues on large-scale catalogs
• Proficiency with Screaming Frog (or similar), Google Search Console, Ahrefs/Semrush
• Ability to write clear technical specifications for developers
• Analytical, data-driven mindset
• Experience with WooCommerce/WordPress
• Experience with product feeds and Google Merchant Center
• International/multilingual SEO experience, hands-on hreflang implementation
• Familiarity with European markets (Italy, Spain, France, Germany)
• Basic SQL, Python, or scripting for catalog data
• Server log analysis experience
• Experience in large-catalog niches (auto parts, industrial supplies)

• Fully remote, flexible schedule
• Budget for SEO tools (Ahrefs, Screaming Frog, Semrush) and courses
• Small team, fast decisions, no bureaucracy
• Full ownership of the SEO channel and direct impact on business results