Team Lead SEO

ROIcamp is a media buying team focused on the dating vertical. This role is to build an SEO direction from scratch within a company that has monetized dating traffic since 2011, reporting to the Head of Media Buying. The KPI is paying users rather than sessions or rankings.

• Shape the portfolio strategy from scratch: how many sites, in which GEOs, around which clusters, and in what order
• Hire and develop SEO specialists
• Install the processes: sprints, audits, reporting, quality standards for content and links
• Defend a quarterly budget with numbers and manage it across content, link building, domains, and tooling
• Hold KPIs all the way to paying users, tracking organic traffic through registrations to subscriptions per site in BI
• Balance risk across the portfolio: which sites we build white-hat for the long haul, where we test aggressive tactics, and what we lose if a bet fails
• Partner with the tech lead on speed, indexation, and infrastructure, and with the creative team on content and localization
• Present results and the next quarter's plan to the Head: what worked, what gets cut, what gets scaled

• 3+ years of SEO in competitive niches, including 1+ year as a lead with real hiring and a real budget
• Organic growth cases documented down to conversions and revenue, not tool screenshots
• A track record of building processes: you have turned SEO chaos into a working system before
• Experience managing contractors and budgets for links, content, and domains
• English B1+

• Rare opportunity to build a direction from zero inside a company that has monetized traffic for 15 years
• Budget that follows the plan
• Short chain of command
• Infrastructure ready on day one
• Fully remote work and salary on a fixed date
• Growth path to Head of SEO
• Quarterly KPI bonuses