Marketing Manager (B2B)

ROIcamp is a media buying team in the dating vertical, seeking a B2B Marketing Manager to build inbound pipeline through positioning, events, and partner materials. The role reports to the Head of Media Buying and works with the Affiliate Manager.

• Define ROIcamp's B2B positioning and express why an advertiser should care through numbers and cases rather than slogans.
• Build and maintain the partner toolkit: media kit, one-pagers, decks, and landing pages.
• Plan the European niche conference circuit, from event selection through preparation, meetings, and the booth.
• Convert every event into pipeline through structured post-event follow-ups and warm contact handoffs.
• Negotiate placements: cases, columns, and mentions in affiliate media, meaning the outlets that cover performance marketing, and in industry Telegram channels.
• Launch joint campaigns with the Affiliate Manager, including outreach materials and co-branded activities.
• Run inbound analytics by channel, cost, and conversion to deal, then reallocate effort accordingly.

• At least 2 years in B2B marketing with verifiable outcomes in pipeline, leads, or closed deals.
• Full-cycle event experience, from selecting the conference to running follow-ups that convert.
• Structured materials and strong writing: a media kit that readers finish.
• English at B2 or above for correspondence and meetings with international partners.

• A direction you build from the ground up: strategy, channels, and the events calendar are your calls.
• A product with real substance behind the case studies: a funnel through to rebill, in-house buying, analytics, and a farm department that prepares and maintains the advertising accounts campaigns run from.
• A conference and PR budget approved against a plan.
• Bonuses tied to the inbound pipeline, so your results convert into your income.
• Fully remote work, with travel limited to the key events.
• Support from the SMM Manager, whose channels are one of your distribution tools.