Product Content Lead

Zutobi is a global EdTech company reimagining driver education. They are looking for a Product Content Lead to build a content operating model for their digital products, ensuring content is systematically updated, improved, and connected to product goals.

• Take ownership of the product's educational content within the Permit direction.
• Set up a scalable content operations process: define how content issues are identified, prioritized, assigned, reviewed, QA’ed, updated, and released.
• Track changes in driving rules / DMV-related requirements and initiate course updates.
• Constant research of competitors in driving education, broader EdTech, and digital learning.
• Suggest new learning content formats that can increase engagement and perceived value.
• Analyze user feedback related to content quality and turn it into an improvement backlog.
• Collaborate with PMs, Design, Video Production, Brand, Support, Content, and Development teams.
• Launch and support content experiments together with Product and Data teams.
• Implement AI-assisted processes for content validation, updates, adaptation, and scaling.

• Experience working with product, educational, or digital content as a Content Manager, Content Lead, Product Content Manager, or similar role.
• Experience treating content not just as text, but as part of user experience and product value.
• Understanding of how content can influence product metrics: activation, engagement, conversion, retention, cancellations, refunds, and support load.
• Ability to build content strategy, content roadmap, and content processes.
• Experience working with cross-functional teams: Product, Design, Marketing, Brand, Video, Support, QA, and Development.
• Ability to analyze user feedback, identify recurring content issues, and turn them into specific initiatives.
• Strong skills in information structure, editing, UX writing, and explaining complex topics in simple language.
• Research experience: competitor analysis, trends, new formats, and best practices in digital learning / EdTech / content products.
• English level - Advanced (C1)

• Direct impact on core product experience and product metrics.
• Work in a cross-functional product environment at the intersection of Product, Content, Design, Video, Brand, Support, and Development.
• Opportunity to build the content function as a separate systematic direction, not just execute isolated content tasks.
• A fully remote team with flexible working hours designed to support a healthy work-life integration.
• Enough paid vacation days and sick leave, ensuring you have the time to rest, recharge, and prioritize your well-being.
• Allocated budget for advanced professional courses and leadership training to support your ongoing growth.