Marketing Lead

Applyft is a product IT company building mobile and web solutions for millions of users. They are looking for a User Acquisition Lead to strengthen their Marketing team and drive the global scaling of their products.

• Own all paid acquisition across every unit and network (Google, Meta, TikTok, AppLovin, etc.), on both Web and App
• Own the technical marketing setup end to end - events, attribution, MMP, analytics - and keep it reliable
• Lead, mentor and develop the marketing unit team
• Manage budgets and deliver against ROI/ROAS targets
• Partner cross-functionally to unblock measurement, creative and monetization work

• Hands-on expertise across all major paid channels - Google (Search/PPC, UAC/App campaigns, PMax, Demand Gen), Meta (Advantage+, CAPI), TikTok, AppLovin and other ad networks
• Proven ability to run UA on both Web and App
• Strong technical command of the measurement layer: event setup, attribution logic, MMPs (AppsFlyer), analytics (GA4, Amplitude, BigQuery), GTM/GTG, Enhanced Conversions and CAPI
• iOS privacy-era measurement: SKAdNetwork/SKAN, AdAttributionKit, and consent/privacy frameworks
• Bidding and budget allocation strategy - value-based/tROAS and smart bidding, plus splitting and scaling budget across channels and units
• Incrementality and holdout testing - geo-lift, incrementality tests
• Solid grasp of subscription economics - LTV/pLTV, ROAS/ROI targeting
• Comfortable with data analysis (SQL, cohorts, dashboards)
• Ability to manage large budgets
• Experience in mobile subscription apps (will be a plus)
• Track record of building marketing automation or internal tooling (will be a plus)
• Comfort using AI tools in marketing/analytics workflow (will be a plus)
• Experience owning both technical measurement setup and the team that acts on it (will be a plus)

• Remote-First culture: flexible working schedule, work anywhere in the world
• Health taking care program: health insurance, mental health support, sport compensation, 20 paid sick days
• Personal Equipment Policy: all necessary equipment, Ecoflow for Ukrainian employees
• Vacation Policy: 20 paid vacation days and extra days for special events
• Knowledge sharing: internal events
• English Lessons: corporate English lessons
• Professional Development: annual learning budget for courses, training, certifications, conferences
• Public Holidays: days off according to official public holidays of country of residence
• Coworking Compensation (Ukraine): coworking space compensation for employees located in Ukraine