Head of Outbound Sales

Traffic Label is a fast-growing, data-driven technology company in iGaming and affiliate marketing. They seek an ambitious Head of Outbound Sales to build and lead the outbound sales function, driving customer acquisition and revenue growth.

• Build, recruit and lead a high-performing outbound sales team.
• Develop and execute outbound sales strategies that drive customer acquisition and revenue growth.
• Create scalable sales processes, call methodologies and performance standards.
• Design and continuously optimise sales scripts and customer engagement strategies.
• Personally conduct outbound sales calls while leading the team by example.
• Convert registered users into active depositing customers.
• Re-engage inactive customers through targeted outbound campaigns.
• Generate new business by contacting qualified sales leads.
• Monitor, analyse and improve team performance through data-driven decision making.
• Track and optimise KPIs including First Time Deposit (FTD) Conversion, Deposit Conversion Rate, Contact Rate, Revenue Generated, Reactivation Rate, Customer Satisfaction.
• Deliver regular coaching sessions and performance reviews.
• Work closely with CRM, Marketing, VIP and Operations teams to maximise campaign effectiveness.
• Prepare regular commercial reports and strategic recommendations for senior leadership.
• Ensure all customer interactions comply with company policies and applicable regulatory requirements.
• Create a high-performance sales culture built on accountability, collaboration and continuous improvement.

• Proven experience managing outbound sales, telesales or call centre operations.
• Demonstrated success building and developing high-performing sales teams.
• Strong commercial mindset with a track record of driving revenue growth and improving conversion.
• Hands-on sales experience with the confidence to lead customer conversations.
• Excellent leadership, coaching and people management skills.
• Strong analytical skills and experience working with sales KPIs and reporting.
• Outstanding communication and negotiation skills.
• Fluent written and spoken English.
• Ability to thrive in a fast-paced, target-driven environment.
• Experience within iGaming, online casino, sportsbook or another B2C industry.
• Experience with CRM platforms and customer lifecycle management.
• Knowledge of outbound dialler systems and workforce management tools.
• Experience working with customer segmentation and retention campaigns.
• Additional European languages.

• Performance-based bonus.
• Fully remote position with the flexibility to work from anywhere in Europe.
• The opportunity to build and lead a brand-new outbound sales function.
• A high level of ownership and autonomy with direct influence on business growth.
• Career progression within a rapidly growing international technology company.
• A collaborative, ambitious and supportive team environment.
• The opportunity to make a real impact while helping shape the future of our commercial organisation.