Recruitment- Marketing Division Head

Ameriland Transport is a U.S. trucking company seeking a leader to oversee its Driver Recruitment & Marketing Division. The role involves managing advertising campaigns, supporting the recruiting team, and building reporting and KPIs to scale the fleet from 60+ to 100-150 trucks.

• Oversee advertising campaigns (Meta, Google, Indeed, and other sources): what’s running, how much is being spent, and what quality of leads it’s producing.
• Evaluate outsourced advertising and email marketing specialists — and replace them if results fall short.
• Track ad creatives: which banners, videos, and offers are performing, and when new ones are needed.
• Checking the website, SEO, and email campaigns current, functional, and professional.
• Support the recruiting team: monitor lead response time, follow-up, conversion, and the handoff to the Safety department.
• Make sure recruiters always have accurate, up-to-date information about the company’s program, pay, and requirements.
• Identify and test new lead sources and new platforms for driver acquisition.
• Build clear reporting and KPIs: cost per lead, cost per qualified lead, lead-to-driver conversion, and cost per activated driver.
• Review the full funnel weekly and bring concrete recommendations for improvement.

• hands-on experience in the U.S. trucking / logistics industry
• experience recruiting or hiring drivers or owner-operators
• Good understanding of paid advertising, social media, email marketing, basic SEO, and conversion funnels
• Experience managing people, vendors, or outsourced specialists
• Comfortable reading advertising and recruiting analytics and making decisions based on numbers
• Strong organizational skills — able to run several projects at once without losing control
• Good written and spoken English
• Proactive, analytical, and comfortable pushing back on vendors or team members when results don’t add up

• Full ownership over how the division is built and run — you’ll design the system.
• Fully remote position, 3:00 PM — 12:00 AM Kyiv time.
• Base pay during the 3-month probation period: $2,500/month.
• Base pay after successful completion of probation: $3,000/month.
• A performance-based bonus system may be introduced in the future
• Real growth alongside the company: our goal is to scale from 60+ to 100−150 trucks
• A team that’s already in place and ready for strong leadership