Suggest an editImprove this articleRefine the answer for “What is event-driven analytics?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)**Event-driven analytics** is an approach where all user behavior is tracked through **events**: a click, a page view, a form submission, and so on. **Key point:** unlike classic analytics ("the page was visited 1000 times"), event-driven analytics shows the actual scenario of actions: "600 clicked play, 200 watched to the end".Shown above the full answer for quick recall.Answer (EN)Image**Event-driven analytics** is an approach where all user behavior is tracked through **events**. ### What is an "event"? Every user action is an event: - a click on a button, - a page view, - a form submission, - opening a dropdown list, - playing a video, and so on. ### How it works: 1. **The developer manually marks events** in the code: `analytics.track('Clicked Buy Button')` 2. The event is sent to an analytics system (for example, Mixpanel, Amplitude) 3. Charts, funnels, segments, retention, A/B tests are built there, based on these events ### Why it's powerful: - Gives **maximum flexibility**, you decide what counts as important - **A precise funnel**: not just "visited the page", but "clicked here → scrolled through → added to cart" - Lets you **analyze specific scenarios**, not just general metrics ### The difference from classic analytics: - Classic: "the page was visited 1000 times" - Event-driven: "600 clicked play, 200 watched to the end, 50 clicked "share"" **Conclusion:** event-driven analytics is a custom behavior tracker. Not just numbers, but a living scenario of user actions.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.