Suggest an editImprove this articleRefine the answer for “What is Google Analytics (GA)?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)**Google Analytics (GA)** is a service from Google for collecting and analyzing data about user behavior on a website or in an application. **Key point:** the current version, Google Analytics 4 (GA4), is event-based rather than session-based, and works better with mobile applications.Shown above the full answer for quick recall.Answer (EN)Image**Google Analytics (GA)** is a service from Google for collecting and analyzing data about user behavior on a website or in an application. ### What it does: - **Counts visits** - how many people came, from where, from which devices, and when. - **Shows behavior** - which pages people view, how much time they spend, where they leave. - **Analyzes conversions** - how many people completed the target action: a purchase, a registration, a button click. - **Lets you build audiences** - by geography, device, traffic channel, interests, and other traits. - **Integrates with advertising** - it can be linked to Google Ads to see how ads convert into actions on the site. ### The current version, Google Analytics 4 (GA4): - **Is event-based**, rather than session-based. - Works better with **mobile applications** and cross-platform analytics. - Supports **machine learning** for forecasts and anomalies. **Summary:** GA is the foundation for understanding how people interact with a product. Without it, there are only guesses.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.