Suggest an editImprove this articleRefine the answer for “Why implement analytics in web applications?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)**Analytics** is implemented in web applications to understand user behavior, evaluate the effect of changes, find bottlenecks, segment the audience, and make product decisions based on numbers instead of gut feeling. **Key point:** without analytics a web application simply exists, with analytics it develops.Shown above the full answer for quick recall.Answer (EN)ImageAnalytics is implemented in web applications to: ### **1. Understand user behavior** Where they click, what they ignore, how far they get, and where they leave. Without this, a product is blind, it's unclear what works and what doesn't. ### **2. Evaluate the effect of changes** Changed the form design, did registrations go up or down? Analytics shows this clearly, in numbers, not feelings. ### **3. Find bottlenecks** Are users massively abandoning the cart before checkout? Maybe a bug, a fear, or an inconvenience, metrics will show the exact drop-off point. ### **4. Segment the audience** New and returning users behave differently. Some are on desktop, some on mobile. Analytics lets you draw conclusions by group. ### **5. Make product decisions** What to develop, what to remove, where to invest resources. Without analytics, it's guesswork. ### **6. Justify business results** Is the product working? What conversion rate does it give? Where is revenue growing? All of this comes only through numbers. **Summary:** without analytics, a web application simply exists. With analytics, it develops.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.