Suggest an editImprove this articleRefine the answer for “What does the <title> tag do inside <head>?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)The **`<title>`** tag inside `<head>` sets the HTML page's title, a short text shown in the browser tab, in search results (SEO snippets), when bookmarking the page, and in browser messages. **Key point:** Search engines use `<title>` as the main signal about the page's content, so the recommended length is 50-60 characters, so it displays correctly in search.Shown above the full answer for quick recall.Answer (EN)ImageThe `<title>` tag inside `<head>` sets **the HTML page's title**, a short text that is shown: - in the **browser tab**, - in **search results (SEO snippets)**, - when **bookmarking the page**, - and in **browser messages** (for example, when hovering over the tab). --- ### 1. Main purpose `<title>` describes **what the page is about**. It helps the user navigate, and helps search engines - index the site correctly. Example: ```html <head> <title>Online store of sports apparel</title> </head> ``` Result: - On the tab: **Online store of sports apparel** - In Google: this text will be the search result's title. --- ### 2. Requirements for the `<title>` tag - **Required** in every HTML document. - Can contain only **text**, without other tags or HTML entities. - Recommended length - **50-60 characters** (so it displays correctly in search). Incorrect: ```html <title><b>Home</b></title> <!-- Tags inside are not allowed --> ``` --- ### 3. Impact on SEO Search engines use `<title>` as the **main signal** about the page's content. A well-written title increases: - **click-through rate** (CTR) in search results, - the page's **relevance** to the query, - and **brand recognition**. Example of a good SEO tag: ```html <title>Buy Nike sneakers: prices, deals, nationwide delivery</title> ``` --- ### 4. Use on social networks If special meta tags (`og:title`) are not set, social networks also take the link's title from `<title>` when it is shared. --- ### Summary: | Characteristic | Description | |---|---| | Location | Inside `<head>` | | Content | Text only | | Purpose | Page title for the tab, search, and bookmarks | | Required | Yes | | SEO value | Very high | --- **In simple terms:** `<title>` is the page's **official name**. The user sees it on the browser tab, and the search engine, in the search results. Without it, the page is like a document with no title.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.