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What is a release cycle?

A Release Cycle is the full process from the start of developing a new version of a product to its release into production and the support that follows. It defines how often, and by what pattern, a company ships updates.


Main stages of a release cycle

  1. Planning The goals and priorities of the upcoming release are defined: which features will be included, deadlines, risks. A roadmap and a set of tasks (epics, stories) are created.
  2. Development The team implements the selected features, keeping code in feature branches. Code is regularly merged into the shared branch and goes through CI checks.
  3. Testing (QA) The finished build is tested: automated and manual tests, regression, security. All critical bugs are fixed before the release.
  4. Release preparation (Release Candidate) The final version to be shipped is created. Stability is verified, documentation and a change list (release notes) are assembled.
  5. Deployment (Release) The version is deployed to production through a CI/CD pipeline. The team monitors logs, metrics, and user behavior.
  6. Support and iteration Feedback is collected, bugs are logged, and preparation for the next cycle begins.

Types of release cycles

TypeCharacteristicsExample
Classic (Waterfall)rare, large releases1-2 times a year
Iterative (Agile)regular versionsonce every 2-4 weeks
Continuous (Continuous Delivery/Deployment)constant small updatesseveral times a day

Goals of the release cycle

  • Make delivering changes predictable and stable.
  • Minimize release risk.
  • Increase the speed of bringing new features to market.

Conclusion

A release cycle is the rhythm of a product's life. It shows how the team turns ideas into real updates, and the shorter and more stable this cycle is, the faster the product develops without failures.

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