Suggest an editImprove this articleRefine the answer for “How to use schema.org to improve a snippet?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)[**Schema.org**](http://Schema.org) is used to mark up data on a site so that search engines better understand a page's content and can display it in rich snippets, with ratings, prices, dates, FAQs, and so on. **Key point:** in short, you are telling Google not only "what is on the page" but also "what it means".Shown above the full answer for quick recall.Answer (EN)Image[**Schema.org**](http://Schema.org) is used to mark up data on a site so that search engines **better understand a page's content** and can display it in **rich snippets**, with ratings, prices, dates, FAQs, and so on. Here is how it works, in essence: ### How to use it: 1. **Choose a data type** For example: article, recipe, product, event, review. Look at the structure of the type you need on [schema.org](http://schema.org). 2. **Add the markup to the page** The simplest way is **JSON-LD** in `<head>`: ```html <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Product", "name": "Coffee Maker X200", "image": "https://site.com/img.jpg", "description": "Model with auto shut-off and a cappuccino maker", "offers": { "@type": "Offer", "priceCurrency": "USD", "price": "3490" } } </script> ``` 3. **Test it with tools** [Rich Results Test](https://search.google.com/test/rich-results) Google Search Console ### What this gives you: - **Rich snippets**, ratings, price, availability, frequently asked questions, and more. - **Higher click-through rate** (CTR). - **Better content understanding by the search engine**, which helps rank the page more accurately. In short: you are telling Google not only "what is on the page" but also "what it means".For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.