Suggest an editImprove this articleRefine the answer for “How does off-page SEO differ from on-page SEO?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)**On-page SEO** and **off-page SEO** are two different approaches to improving a site's rankings in search engines. **Key point:** on-page means optimizing content and structure, off-page means working on how others link to and talk about you outside the site.Shown above the full answer for quick recall.Answer (EN)Image**On-page SEO** and **off-page SEO** are two different approaches to improving a site's rankings in search engines. --- ### **On-page SEO (internal optimization)** Everything that is **on the page itself** and under your control: - Headings and subheadings (H1-H6); - Keywords in the text; - Meta tags (`title`, `description`); - Image ALT text; - Human-readable URLs; - Internal links; - Core Web Vitals and loading speed; - Mobile adaptation and code structure. **Goal:** make the page clear, relevant, and convenient for both the user and the search engine. --- ### **Off-page SEO (external optimization)** Everything that affects the site **from outside**, and most often is not directly under your control: - Backlinks; - Brand mentions; - PR and media reach; - Site reputation; - Signals from social media (limited); - Behavioral signals (time on site, return visits, link clicks). **Goal:** increase the site's authority and trust in the eyes of search engines. --- **The difference in one sentence:** *On-page is where you optimize content and structure; off-page is where you work on how others link to and talk about you outside the site.*For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.