Suggest an editImprove this articleRefine the answer for “How do OG tags affect click-through rate on social media?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)**OG tags** directly affect how a link is perceived on social media, and therefore its click-through rate. **Key point:** without OG tags, a link is just text; with OG, it's a visual call to action.Shown above the full answer for quick recall.Answer (EN)ImageOG tags directly affect **how a link is perceived** on social media, and therefore its **click-through rate**: --- ### 1. **Shape the first impression** Without OG, a social network shows a random image or cuts off the title. With OG, you set the exact **title, description, and cover image** yourself. People click with their eyes. --- ### 2. **Make the link stand out in the feed** A dense, attractive card (like the ones from news outlets or major brands) is more noticeable and inspires trust. Especially important against a backdrop of dozens of plain gray reposts. --- ### 3. **Adapt to the platform's format** Telegram, Facebook, Twitter, each has its own requirements. OG helps make the link universal: it will look fine everywhere. --- ### 4. **Increase CTR (click-through rate)** A good image plus an exact title equals **more engagement, saves, and clicks**. And this in turn affects reach in social media algorithms. --- Without OG tags, a link is just text. With OG, it's a visual call to action.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.