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Refine the answer for “How does on-page SEO differ from off-page SEO?”. Your changes go to moderation before they’re published.

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The difference between **on-page** and **off-page SEO** is **where exactly the optimization happens** and **what it affects**.

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### On-page SEO - **inside the page**

This is everything you **can control directly** on your own site:

- Keywords
- Headings `<h1>`-`<h6>`
- Title and description
- Texts, images, alt attributes
- Internal links
- Loading speed
- Semantic structure
- Mobile adaptation
- Microdata markup

**Goal:** make the content **clear, relevant, and structured** for both the search engine and the user.

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### Off-page SEO - **outside the site**

This is everything that **happens around the site**, but affects its reputation:

- Backlinks
- Mentions in media, blogs, forums
- Social media activity
- Domain reputation
- Branded searches
- Reviews and ratings

**Goal:** increase the site's **trust, authority, and popularity** in the eyes of search engines.

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### Comparison:

| | On-page SEO | Off-page SEO |
|---|---|---|
| Where it's configured | Directly on the site | Outside the site |
| What it affects | Content, structure, code | Links, mentions, authority |
| What you control | Fully | Partially (or indirectly) |
| Main goal | Relevance and usability | Authority and trust |

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**Conclusion:**
On-page makes a site **clear and useful**.
Off-page makes a site **respected and significant**.
You need both. One without the other is like a site with no entrance, or with no reputation.

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