Suggest an editImprove this articleRefine the answer for “What is link building?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)**Link building** is the process of getting external links to a site from other resources. **Key point:** link building is not just "getting a link," it's building the site's external reputation.Shown above the full answer for quick recall.Answer (EN)Image**Link building** is the process of **getting external links** to a site from other resources. The goal is to increase the site's authority in the eyes of search engines and improve its rankings in the results. --- ### Why this matters: - **Search engines treat links as a trust signal.** The more quality links, the higher the chances of reaching the top. - **Links pass PageRank (weight)**, strengthening the pages they lead to. --- ### Main link building methods: - **Guest posts** (writing articles for other sites with a mention of your own); - **Outreach** (contacting editors/bloggers with a request to place a link); - **Directories and catalogs** (if relevant); - **Media placements and interviews**; - **Creating viral or useful content** that others link to on their own. --- ### What matters: - **Quality over quantity.** Links from authoritative sites matter more than dozens from unknown ones; - **Profile naturalness.** Overspammed or bought links can trigger penalties. --- Link building is not just "getting a link," it's building the site's **external reputation**.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.