Suggest an editImprove this articleRefine the answer for “What is meta description?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)`<meta name="description">` is an HTML meta tag that contains a short description of a page's content. **Key point:** it is not displayed on the page itself, but is used by search engines and social networks, and while it does not directly affect ranking, it affects it indirectly through user behavior.Shown above the full answer for quick recall.Answer (EN)Image`<meta name="description">` is an HTML meta tag that contains a short description of a page's content. It **is not displayed on the page itself**, but is used by search engines and social networks. --- ### What `meta description` does: - **Appears in search results** - as text below the title. This is what the user sees before clicking. Example: ```javascript <meta name="description" content="Buy laptops in Kyiv - wide selection, model comparison and delivery."> ``` - **Affects CTR (click-through rate)** - the clearer and more attractive the description, the higher the chance the user will click. - **Does not directly affect ranking** (according to Google), but **it affects it indirectly through user behavior** (a higher CTR means better behavioral signals, which means higher positions). --- ### Recommendations: - Write a **unique description** for each page - Length: **up to 150-160 characters**, otherwise it gets truncated - Include the **main target keyword** - Make the description **clear, concise, and attractive** --- **Conclusion:** `meta description` is like a preview of the page. It does not rank a page directly, but **it draws the user in**, sets expectations, and can decide whether they click or scroll past.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.