Suggest an editImprove this articleRefine the answer for “What is microdata markup?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)**Microdata markup** is a way to "tag" elements on a web page so that search engines understand exactly what they mean, instead of just seeing text. **Key point:** it produces rich snippets in Google (stars, recipes, events, price, FAQ) and increases CTR in search results.Shown above the full answer for quick recall.Answer (EN)Image**Microdata markup** is a way to "tag" elements on a web page so that search engines **understand exactly what they mean**, instead of just seeing text. --- ### What microdata markup does: - It explains: "this is a product", "this is the price", "this is a review". - It helps search engines and social networks **interpret content correctly**. --- ### Where it's used: It's added directly into HTML elements using attributes like `itemtype`, `itemscope`, `itemprop`. Example: ```html <div itemscope itemtype="https://schema.org/Product"> <span itemprop="name">Coffee Machine A300</span> <span itemprop="price">$5990</span> </div> ``` --- ### Why it's needed: - It produces **rich snippets** in Google (stars, recipes, events, price, FAQ). - It increases **CTR** (clickability) in search results. - It improves how well a bot understands the page's structure. --- It's as if you labeled every part of your page with a sign: "this matters, pay attention". Google loves clarity. Microdata markup is a way to give it that.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.