Suggest an editImprove this articleRefine the answer for “What is off-page SEO?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)Specifying the page language in HTML (`<html lang="en">`) matters because it helps **search engines more precisely determine the target audience**, and helps screen readers pronounce the text correctly. **Key point:** it is an element that is almost invisible, but it directly affects SEO, accessibility, and how the page is perceived.Shown above the full answer for quick recall.Answer (EN)ImageSpecifying the page language in HTML (`<html lang="en">`) matters for the following reasons: --- ### 1. **Search engines more precisely determine the target audience** `lang` helps show the page to people who speak the right language. This affects relevance in search results and can improve rankings. --- ### 2. **Screen readers read the text correctly** Without a specified language, screen readers may pronounce the text incorrectly. This is critical for accessibility. --- ### 3. **Browsers correctly offer translation** If the language is specified, Chrome, Safari, and others react correctly: they offer or do not offer translation depending on the user's language. --- ### 4. **Multilingual sites work more reliably** If a site has pages in different languages, `lang` helps avoid confusion: search engines do not mix content in results, and users get text in the right language. --- This is an element that is almost invisible, but it directly affects SEO, accessibility, and how the page is perceived.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.