Suggest an editImprove this articleRefine the answer for “What is Open Graph and why is it needed?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)**Open Graph** is a markup standard developed by Facebook that lets you **control how a page looks when shared on social networks** (Facebook, Twitter, Telegram, etc.). **Key point:** if you do not set Open Graph, social networks will generate the snippet their own way, and that is a lottery.Shown above the full answer for quick recall.Answer (EN)Image**Open Graph** is a markup standard developed by Facebook that lets you **control how a page looks when shared on social networks** (Facebook, Twitter, Telegram, etc.). --- ### How it works: Special tags like these are added to the `<head>` of the HTML page: ```html <meta property="og:title" content="Page title"> <meta property="og:description" content="Description"> <meta property="og:image" content="https://site.com/image.jpg"> <meta property="og:url" content="https://site.com/page"> ``` --- ### Why it is needed: 1. **Control over appearance when shared** Without OG, a social network substitutes arbitrary text and an image. With OG, you set it all yourself. 2. **Increased click-through rate** An attractive title + image = a higher chance of being clicked. 3. **Brand consistency** All links get a unified visual style. This matters for image. 4. **Messenger support** Telegram, WhatsApp, iMessage use OG tags for link previews. --- If you do not set Open Graph, social networks will generate the snippet their own way. And that is a lottery.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.