Suggest an editImprove this articleRefine the answer for “What is ranking?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)**Ranking** is the process by which a search engine evaluates and orders pages in search results by relevance to the user's query. **Key point:** ranking decides whether a site ends up on the first page or gets lost on the tenth.Shown above the full answer for quick recall.Answer (EN)Image**Ranking** is the process by which a search engine **evaluates and orders pages in search results by relevance** to the user's query. --- ### How ranking works: 1. **After crawling and indexing**, the page enters the index. 2. When a user enters a query, the system: - finds matching pages in the index, - evaluates them by hundreds of factors, - sorts them by usefulness and quality. --- ### What affects ranking: - **Keywords** in titles, text, URL - **Content quality** (uniqueness, completeness, structure) - **Usability** (loading speed, responsiveness, design) - **User behavior** (time on page, clicks, return visits) - **Backlinks** (which sites link to this page) - **Technical parameters** (errors, security, mobile-friendliness) - **E-E-A-T** - expertise, authoritativeness, trustworthiness, experience --- **Summary:** Ranking is what decides **whether your site will be on the first page or lost on the tenth**. It is the core of search results.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.