Suggest an editImprove this articleRefine the answer for “What is SEO?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)**SEO (Search Engine Optimization)** is the process of improving a website so it ranks better in search engines and attracts more organic traffic. **Key point:** without SEO, a website is like a store with no sign.Shown above the full answer for quick recall.Answer (EN)Image**SEO (Search Engine Optimization)** is the process of improving a website so it **ranks better in search engines** (Google, Bing, etc.) and attracts **more organic traffic**. --- ### What SEO includes: 1. **Technical optimization** - Loading speed - Mobile responsiveness - Error-free HTML structure and sitemap - Removing duplicate pages 2. **Content optimization** - Keywords in headings and text - Uniqueness and value of content - Structure: H1-H6, lists, tables, subheadings - Meta descriptions and title 3. **Off-page optimization** - Backlinks from other sites - Brand mentions - Domain authority 4. **UX and behavioral factors** - Time on site - Page depth - Bounce rate --- **Why it matters:** So the site **ranks in the top of search results**, so people find it, visit it, and take the needed actions - purchase, registration, subscription, etc. Without SEO, a website is like a store with no sign.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.