Suggest an editImprove this articleRefine the answer for “What is the <title> tag? What role does title play in SEO?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)The `<title>` tag is an HTML element that sets a page's name. It is shown in the browser tab title, in search results (as the main clickable heading), and in social previews when nothing else is specified. **Key point:** `<title>` is the most important tag in on-page SEO; it determines how a page is seen by both the search engine and the user.Shown above the full answer for quick recall.Answer (EN)ImageThe `<title>` tag is an HTML element that sets a page's **name**. It is shown: - in the browser tab title, - in search results (as the main clickable heading), - in social previews, when nothing else is specified. ### Why `<title>` matters for SEO: #### 1. It is the main signal of the page's topic The search engine reads `<title>` first to understand: what is this page even about? Keywords in the tag are a direct ranking factor. #### 2. It is visible in search results It is the `title` that a user uses to decide whether to click or not. A poor or uninformative heading means a low CTR. #### 3. Uniqueness is critical Every page should have a different `title`. Duplicates are a signal of low site quality. ### Recommendations: - Keep it under 60 characters (otherwise it gets truncated in results) - Put the key phrase closer to the start - Write it naturally: the heading should be clear and appealing - Do not stuff it with keywords - it is obvious to both the search engine and people ### Example: ```html <title>Buy a laptop in Kyiv - prices, model comparison</title> ``` Contains the key phrase ("buy a laptop"), geo ("in Kyiv"), and adds meaning ("prices", "model comparison") **Conclusion:** `<title>` is the most important tag in on-page SEO. It determines how a page is seen by both the search engine and the user. If it is not thought through, nothing else will save it.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.