Suggest an editImprove this articleRefine the answer for “When did Google officially make speed a ranking factor?”. Your changes go to moderation before they’re published.Approval requiredContentWhat you’re changing🇺🇸EN🇺🇦UAPreviewTitle (EN)Short answer (EN)Google officially made load speed a ranking factor in 2010 for desktop search and in July 2018 for mobile search (the Speed Update). **Key point:** today speed is not just a technical parameter, but part of the official page-quality assessment algorithm.Shown above the full answer for quick recall.Answer (EN)ImageGoogle officially made load speed a ranking factor: - **in 2010** - for desktop search. Back then the company announced that it takes page load time into account in the overall ranking algorithm. - **in July 2018** - for mobile search, as part of an update called the Speed Update. Since 2021 the importance of speed has grown even more: Google introduced the Core Web Vitals metrics (LCP, FID/INP, CLS) and included them in the so-called Page Experience Update, an update that evaluates the overall "interaction experience" with a site. So today speed is not just a technical parameter, but part of the official page-quality assessment algorithm.For the reviewerNote to the moderator (optional)Visible only to the moderator. Helps review go faster.