Head of Media Buying

ROIcamp is a media buying team in the dating vertical. The role is to build the media buying department from scratch, with budget and support from a 15-year-old company. Fully remote.

• Draft the hiring plan and assemble the department: team leads per source, middle and senior buyers, close integration with farming and creative.
• Set source and GEO strategy, with Meta as the core channel (~70% of dating traffic comes from it) and Google and TikTok added when the numbers justify it.
• Build the department's unit economics around the click → registration → activation → subscription → rebill funnel: spend, revenue, cohort LTV, P&L planning.
• Establish a testing rhythm: hypothesis, creative delivered in 24–48 hours, test, and a scale decision against fixed criteria.
• Agree SLAs with farming on account queues, cross-team priorities and reserves for ban waves.
• Build reporting and dashboards with analytics: daily cuts per buyer, weekly cuts per team, and a monthly P&L for the owner.
• Design the buyer compensation grid on the formula Bonus = % × (revenue − spend − consumables), keeping it transparent and market-competitive.
• Defend quarterly budget frameworks with the owner, then allocate those budgets inside the department yourself.

• 4–6+ years in media buying, including 2+ years leading a team of 5+ buyers.
• A record of profit at $100k+/month in spend, reviewed together on real cases and numbers.
• Dating vertical experience specifically: you understand subscription and rebill economics, not cost per lead alone.
• First-hand knowledge of Meta infrastructure: account farming, agency accounts, moderation and ban waves.
• Experience hiring buyers and building reporting people actually use to make decisions.
• P&L thinking: you can tell the owner where every dollar went and what it returned.