Media Buyer (In-App)

ROIcamp is a media buying team specializing in the dating vertical. They are hiring their first in-app buyer to launch and manage campaigns on SDK networks like Unity Ads, AppLovin, Moloco, and Mintegral, focusing on optimizing for paying users rather than leads.

• Launch and manage campaigns on Unity Ads, AppLovin, Moloco and Mintegral, and propose new SDK networks for testing with a supporting rationale
• Build bundle whitelists and blacklists to cut junk inventory before it consumes the budget
• Configure funnel events in AppsFlyer, from install through to subscription and rebill, and reconcile them with Keitaro
• Optimize for repeat-paying cohorts rather than for a cheap install or a single payment
• Scale profitable campaigns across GEOs and sources with no budget ceiling
• Brief the creative team on video, playable and rewarded formats, with assets returned in 24–48 hours
• Own unit economics together with the analytics team: CPA, cohort LTV and payback by day
• Present your numbers to the Head of Media Buying once a week, covering what scales, what gets cut and why

• 1.5+ years buying in-app or SDK traffic, with cases from the last 3–4 months you can walk through on real numbers
• Confident use of AppsFlyer or Adjust: events, attribution and cohort reports
• A solid grasp of mobile formats (video, interstitial, rewarded and playable) and how each behaves in the auction
• The habit of judging campaigns by cohort ROI rather than by creative CTR

• A source without the ban cycle, so your time goes into optimization rather than account recovery
• Test budgets from week one, allocated against your plan without approval bureaucracy
• The chance to set the standard, since your campaigns become the playbook for the future in-app team
• Creative, farming and analytics one chat away, with support available rather than solo problem-solving
• Fully remote work in a team that has been running dating traffic since 2011