Digital Data & Analytics Manager

ASBIS seeks a Digital Data & Analytics Manager to lead web analytics setup, GA4-based analytics, event tracking, and data quality across iSpace, ASBC, and Prestigio Plaza. This role involves defining data collection architecture and collaborating with development, CRM, and BI teams.

• Audit and optimize analytics setup across projects
• Configure and maintain GA4 & Google Tag Manager
• Design GA4 events, parameters, conversions, and e-commerce tracking
• Define and standardize dataLayer requirements across shared platforms
• Test and approve tracking implementations; monitor data quality and resolve discrepancies
• Maintain documentation for events, parameters, and integrations
• Work with BigQuery & SQL to query, validate, and combine analytics data
• Define requirements for data transfer between GA4, CRM, loyalty, and BI systems
• Ensure compliance with Consent Mode, GDPR, and data protection standards
• Collaborate with developers and BI teams to support end-to-end analytics architecture

• Senior-level experience in web/digital analytics, especially large e-commerce projects
• Advanced knowledge of GA4 & Google Tag Manager
• Strong understanding of GA4 e-commerce tracking and dataLayer design
• Hands-on experience with BigQuery & SQL
• Skilled in testing, troubleshooting, and validating analytics data
• Knowledge of traffic sources, UTM parameters, attribution, and Consent Mode
• Understanding of GA4 Measurement Protocol, GDPR, and secure data handling
• Basic JavaScript/HTML and confident use of browser dev tools
• English B2+ and ability to work independently with cross-functional teams
• Experience with server-side tracking or GTM server-side (nice to have)
• Python for data processing/automation (nice to have)
• Multi-site or multi-brand analytics on shared platforms (nice to have)
• Preparing data for BI tools like Power BI (nice to have)