Growth Manager (Eney AI Assitant)

MacPaw is looking for a Growth Manager for their new AI product Eney. The role involves owning conversion and activation, running A/B tests, optimizing onboarding and monetization flows, and working with Product, Analytics, and Marketing teams.

• Conduct a full-funnel audit of Eney's onboarding, monetization, retention and acquisition flows to identify leakage points and tracking gaps in partnership with Analytics
• Design, instrument, and run A/B tests focused on onboarding optimization and pricing/packaging variations — establishing baseline conversion metrics and clear test readouts
• Own landing page conversion rate: analyze session recordings, identify friction, propose and ship improvements
• Propose and launch structured monetization tests — bundle offerings, localized pricing variants, win-back campaigns — and measure lift on ARPU
• Partner with Marketing and Product to deploy automated onboarding sequences and churn intercept triggers based on user behavioral segmentation
• Contribute to revenue forecasting — tracking growth levers, modeling the impact of experiments, and aligning on targets with the team
• Bring a hypothesis-driven mindset to every test: write clear specs, define success criteria, and present readouts — including what didn't work and what you learned

• 3–6 years in growth, product, or marketing analytics roles — with hands-on ownership of conversion or activation outcomes
• Experience in B2C SaaS, e-commerce, or AI/productivity products
• Proven experience running A/B tests end-to-end: from hypothesis to instrumentation to readout; familiarity with tools like Growthbook, Optimizely, Adobe Target, or Split.io
• Comfortable with product analytics, funnels, cohorts, and basic statistical concepts — you can write a clear experiment spec and sanity-check your own data
• Experience with pricing and purchase flow optimization — understanding what drives conversion and how to test your way to the right price
• Strong collaboration skills across product, analytics, and marketing; comfortable working with distributed teams across time zones
• Upper-Intermediate English
• Exposure to subscription or freemium monetization models
• Familiarity with AI tools for automating growth workflows