Head of Media Buying

We are an in-house product company in the iGaming industry, building and scaling our own products across international markets. We are currently looking for a Head of Media Buying who will lead and grow our media buying function, defining and executing the traffic acquisition strategy, building a high-performing team, and scaling performance campaigns across multiple markets.

• Develop and execute the overall media buying strategy
• Lead, manage, and develop the media buying team, ensuring effective resource allocation and ownership
• Onboard, train, mentor, and support team members’ professional growth
• Prepare reports and oversee the financial performance of the department
• Drive profitability and maximize return on advertising investments
• Audit, optimize, and scale existing advertising campaigns
• Expand brand awareness while strengthening performance marketing initiatives
• Introduce new tools, technologies, and methodologies to improve campaign efficiency and reduce acquisition costs
• Identify new traffic partners and build scalable acquisition funnels
• Regularly analyze campaign performance and adapt strategies based on data insights
• Develop and implement recommendations to improve key marketing metrics
• Launch and manage new traffic partnerships
• Collaborate closely with the creative team to develop new advertising concepts, formats, and creatives
• Conduct competitive analysis to identify market opportunities and competitive advantages

• At least 3 years of experience in marketing, including 1-2 years in the iGaming industry across multiple GEOs (experience with the CIS region is mandatory)
• Proven experience working with grey-hat industries
• Strong understanding of iGaming trends, audience behavior, and market specifics
• Hands-on experience with platforms such as YouTube, Twitch, Kick, TikTok, Instagram, VK, Discord, and Telegram
• Experience managing both performance marketing and brand awareness campaigns
• Proven track record of managing large advertising budgets and high-volume campaigns
• Strong analytical skills with the ability to evaluate traffic quality and campaign performance
• Solid understanding of ROI and profitability calculations
• Extensive experience working with influencers of all sizes, from micro to macro creators, including bloggers, streamers, communities, ambassadors, and top-tier industry influencers
• Experience building long-term partnerships with influencers and managing communication throughout the entire campaign lifecycle
• Proven ability to develop and execute influencer marketing strategies, including creative concepts, campaign scenarios, and promotional ideas
• Experience training and mentoring team members, preferably from junior level
• Proven ability to analyze, optimize, and scale advertising campaigns
• Excellent operational and leadership skills
• Creativity and innovative thinking
• Strong ambition to grow professionally and take ownership of team development
• High level of engagement and accountability
• Proactive mindset with a focus on continuous improvement and process optimization
• Excellent communication and collaboration skills
• Strong problem-solving abilities, including handling crisis situations such as contract issues or shifting deadlines

• Competitive compensation, regularly reviewed based on your professional growth and contribution to the team’s success
• Fully remote work with a flexible start to your working day, focusing on results rather than hours worked
• A healthy work-life balance with paid vacation, sick leave, public holidays, and additional paid days off
• The opportunity to work alongside a strong team and experienced leadership that actively supports your professional development
• A dynamic environment with plenty of growth opportunities, even for experienced Senior-level professionals
• Culture Wallet – a personal budget for sports, learning, healthcare, hobbies, and more, increasing with your grade and tenure
• A welcome bonus after successfully completing your probation period
• A birthday gift in the form of an additional Wallet bonus
• Spot bonuses from your manager in recognition of outstanding performance and meaningful contributions