Web Designer/Developer

BlueFit is a national leader in leisure management seeking a creative Web Designer/Developer to join their digital team full-time on-site in Essendon. The role involves designing and developing high-converting websites using Webflow, Figma, and the Adobe Suite, while collaborating with the marketing team to optimize UX/UI and track performance via Google Analytics.

• Designing & Developing: Mapping out UI concepts and layouts. Whether you start in Figma, experiment with AI tools, or use other design platforms, and bring them to life inside Webflow.
• Optimising UX/UI: Using your eye for modern design to map out user journeys that increase online sign-ups and enquiries.
• Tracking & Analytics: Collaborating with the marketing team to monitor page performance and user behaviour using Google Analytics and our custom-built internal tools.
• Streamlining Workflows: Working smartly by integrating modern AI tools into your daily design and development process to keep us agile.
• Brand Alignment: Ensuring all web presence aligns beautifully with the overall BlueFit brand using the Adobe Suite.
• System Maintenance: Handling routine monthly updates and general maintenance across our digital systems to keep everything secure and running smoothly.

• A strong portfolio: Proven experience designing and building live, functional websites (we want to see your past work, so please include a link).
• Design Tools: Solid skills in the Adobe Creative Suite, combined with the ability to navigate Figma and leverage AI tools.
• Webflow Experience: Experience with Webflow is highly desired.
• A Conversion Mindset: A solid understanding of modern UI/UX principles, knowing what makes users click, scroll, and convert.
• Data & Tech Savvy: Comfortable looking at Google Analytics and working with custom tracking setups.

• Great Culture: Join a super supportive, down-to-earth team where real human connection matters.
• Perks: Free access to our BlueFit health clubs and aquatic facilities!
• Real Impact: Your work directly supports hundreds of swim teachers, lifesavers, and fitness pros on the ground every day.