What is event-driven analytics?

Event-driven analytics is an approach where all user behavior is tracked through events.

#What is an "event"?

Every user action is an event:

• a click on a button,
• a page view,
• a form submission,
• opening a dropdown list,
• playing a video, and so on.

#How it works:

1. The developer manually marks events in the code: analytics.track('Clicked Buy Button')
2. The event is sent to an analytics system (for example, Mixpanel, Amplitude)
3. Charts, funnels, segments, retention, A/B tests are built there, based on these events

#Why it's powerful:

• Gives maximum flexibility, you decide what counts as important
• A precise funnel: not just "visited the page", but "clicked here → scrolled through → added to cart"
• Lets you analyze specific scenarios, not just general metrics

#The difference from classic analytics:

• Classic: "the page was visited 1000 times"
• Event-driven: "600 clicked play, 200 watched to the end, 50 clicked "share""

Conclusion: event-driven analytics is a custom behavior tracker. Not just numbers, but a living scenario of user actions.