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What is static metadata?

Static metadata in Next.js is metadata that is known in advance and does not depend on the request, route parameters, or user data. It is described once and used on every render of a page or layout.

In other words:

static metadata is a fixed SEO description of a page or section.


How static metadata is defined

Static metadata is declared through exporting a metadata object:

ts
export const metadata = { title: 'About the company', description: 'Information about our company' }

Next.js automatically turns this into:

  • <title>
  • <meta name="description">
  • and other needed tags

Without any manual work with <head>.


Where static metadata can be used

Static metadata can be defined in:

  • page.tsx
  • layout.tsx
  • nested layouts
  • route groups

Metadata is inherited top-down.


When to use static metadata

Static metadata fits when:

  • the page's content doesn't change
  • the URL always describes the same thing
  • no parameters (params) are needed
  • cookies, headers, and authorization don't matter

Examples:

  • the home page
  • an "About us" page
  • landing pages
  • documentation
  • site sections

What you can describe

Through static metadata you can set:

  • title
  • description
  • keywords
  • robots
  • icons
  • Open Graph
  • Twitter Cards
  • alternates (canonical, hreflang)

All in one object.


Relation to performance

Static metadata:

  • does not require running code
  • does not make requests
  • can be processed at build time

This is:

  • faster
  • more predictable
  • ideal for SEO

Difference from dynamic metadata

Static metadataDynamic metadata
A metadata objectA generateMetadata function
Does not depend on dataDepends on params, fetch
FixedComputed every time
FasterSlightly heavier
Fits static pagesFor dynamic routes

Summary

Static metadata is:

  • metadata known in advance
  • a simple, declarative approach
  • the best option for static pages
  • a fast, safe way to do SEO settings

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