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What is on-page SEO?

On-page SEO (on-site optimization) is the work done on a page's own content and code so it indexes and ranks better and answers search queries.

What on-page SEO includes:

  1. Keywords Choosing relevant phrases Inserting them into headings, subheadings, paragraphs, image alt text, meta tags Without keyword stuffing
  2. Title and Description A unique, accurate <title> - the main heading in search results An attractive meta description - a short description of the page
  3. Headings h1-h6 One <h1> - the essence of the page A logical hierarchy of subheadings
  4. URL structure Short, readable, with keywords Without extra parameters and numbers
  5. Content Unique, useful, structured Optimal length, readability, lists, tables
  6. Internal links Connections between pages on the site Help both the user and the search engine navigate
  7. Images and alt tags Optimized sizes Captions via alt for SEO and accessibility
  8. Structured data (Schema.org) Helps search engines understand structure (for example, reviews, FAQ, products)
  9. Load speed and Core Web Vitals Fast, stable, without spikes
  10. Mobile adaptation The page works well on all devices

Conclusion: On-page SEO is control over everything inside a single page: from the text to the code. It is exactly what makes content understandable to both people and bots.

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