What is SEO?

SEO (Search Engine Optimization) is the process of improving a website so it ranks better in search engines (Google, Bing, etc.) and attracts more organic traffic.

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#What SEO includes:

1. Technical optimization

• Loading speed
• Mobile responsiveness
• Error-free HTML structure and sitemap
• Removing duplicate pages

2. Content optimization

• Keywords in headings and text
• Uniqueness and value of content
• Structure: H1-H6, lists, tables, subheadings
• Meta descriptions and title

3. Off-page optimization

• Backlinks from other sites
• Brand mentions
• Domain authority

4. UX and behavioral factors

• Time on site
• Page depth
• Bounce rate

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Why it matters: So the site ranks in the top of search results, so people find it, visit it, and take the needed actions - purchase, registration, subscription, etc. Without SEO, a website is like a store with no sign.