What is organic traffic?

Organic traffic is visits to a website from search engines without paying for advertising.

#Source:

• A person enters a query into Google or Bing, sees the search results, clicks on a regular (non-ad) link, and lands on the site. That is organic traffic.

#As opposed to:

• Paid search (PPC) - paid clicks from ads
• Social media - visits from Instagram, Facebook, Telegram
• Direct traffic - a person typed the URL in manually
• Referral traffic - a visit from another site via a link

#Why it is valuable:

• Free (in the long run)
• Reliable and predictable
• Often brings a target audience that is already searching for a solution

Conclusion: Organic traffic is attention that is not paid for directly. It is hard to earn, but once earned it brings a steady stream of visitors and growth.