What is ranking?

Ranking is the process by which a search engine evaluates and orders pages in search results by relevance to the user's query.

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#How ranking works:

1. After crawling and indexing, the page enters the index.
2. When a user enters a query, the system:

• finds matching pages in the index,
• evaluates them by hundreds of factors,
• sorts them by usefulness and quality.

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#What affects ranking:

• Keywords in titles, text, URL
• Content quality (uniqueness, completeness, structure)
• Usability (loading speed, responsiveness, design)
• User behavior (time on page, clicks, return visits)
• Backlinks (which sites link to this page)
• Technical parameters (errors, security, mobile-friendliness)
• E-E-A-T - expertise, authoritativeness, trustworthiness, experience

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Summary: Ranking is what decides whether your site will be on the first page or lost on the tenth. It is the core of search results.