What should an ideal URL look like?

An ideal URL is not just a "nice-looking" page address. It is an address that is simultaneously:

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#1. Short

• No unnecessary words, parameters, dates, or symbols.
• site.com/optymizatsiya-url - yes.
• site.com/2023/11/seo-friendly-url-optymizatsiya-i-rekomendatsiyi-dlya-prosuvannya - no.

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#2. Human-readable

• Reflects the essence of the page: it reads without decoding.
• No technical clutter (?id=1256 or index.php?page=2).

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#3. Contains the keyword

• Uses the phrase people search for: site.com/kak-sozdat-blog is better than site.com/blog123.

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#4. Separators are hyphens

• Google and other search engines read kak-sozdat-site, but not kak_sozdat_site.

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#5. No repetition

• Does not duplicate the site name or section names: site.com/blog/kak-sozdat-blog is redundant.

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#6. No transliteration, if there is an alternative

• site.com/zavantazhennya-faylu is worse than site.com/upload if the site is in English. And vice versa: it is better to write in the language of the content.

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