What is microdata markup?
Microdata markup is a way to "tag" elements on a web page so that search engines understand exactly what they mean, instead of just seeing text.
What microdata markup does:
- It explains: "this is a product", "this is the price", "this is a review".
- It helps search engines and social networks interpret content correctly.
Where it's used:
It's added directly into HTML elements using attributes like itemtype, itemscope, itemprop.
Example:
html
<div itemscope itemtype="https://schema.org/Product">
<span itemprop="name">Coffee Machine A300</span>
<span itemprop="price">$5990</span>
</div>Why it's needed:
- It produces rich snippets in Google (stars, recipes, events, price, FAQ).
- It increases CTR (clickability) in search results.
- It improves how well a bot understands the page's structure.
It's as if you labeled every part of your page with a sign: "this matters, pay attention". Google loves clarity. Microdata markup is a way to give it that.
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