When did Google officially make speed a ranking factor?
Google officially made load speed a ranking factor:
- in 2010 - for desktop search. Back then the company announced that it takes page load time into account in the overall ranking algorithm.
- in July 2018 - for mobile search, as part of an update called the Speed Update.
Since 2021 the importance of speed has grown even more: Google introduced the Core Web Vitals metrics (LCP, FID/INP, CLS) and included them in the so-called Page Experience Update, an update that evaluates the overall "interaction experience" with a site.
So today speed is not just a technical parameter, but part of the official page-quality assessment algorithm.
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